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Recent Articles
Debunking Social Media Taboos
Social Media Taboos, coming across this word for the first time? Let me break it down for you.We often confuse all these so-called “rules” a
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Fundamentals Of Social Media Marketing
Nearly every business uses social media to boost awareness of the brand. Learn more about effective Social Media Marketing here!
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Social Commerce Strategy
Retail purchases are majorly made in stores globally but online sales are seeing an upward trend. According to estimates, social commerce...
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Explainer on Instagram's Engagement Rate: Part II
Recapitulation of Part I In the previous article, we discussed the different ways of measuring the ER and metrics of importance. However,...
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Explainer on Instagram's Engagement Rate: Part I
Have you ever wondered what the engagement rate on Instagram entails? Or are you looking for ways to calculate your engagement rate [ER]?...
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Social Media Algorithms and it's Involvement in Brands
Introduction For brands to form a significant online interaction with their audience, social media is super important. Companies that...
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How Google’s search algorithm has changed and why?
Many informative sources are available on the internet. A single click can find you the most accurate and relevant results to your query,...
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Application of IOT in disrupting digital marketing practices
Digital marketing in IOT has various significance and practices, leading to a new concept with high functionality and relativity....
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How to manage to stay on top with social media algorithms and trends
Algorithms are responsible for prioritizing content you wishes to see in your feed which is determined by the type of posts likes exploring.
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Are voice-based searches going to influence social media platforms?
Voice search is not only impacting SEO, but also social media, especially around how brands and marketers are developing content.
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