ONE NOUGHT ONE

At One Nought One, we build social media algorithms and use artificial intelligence to conceive, prospect and execute the best social media marketing strategies. We have enabled machine learning protocols within our algorithm, which learns your requirements and can suggest/formulate better and interactive digital marketing campaigns. All without any human interaction or intervention, avoiding human errors or delay. This process appreciates real-time feedback from our customers and builds on top of it on a daily basis. Having said that, we do have real-human engineers and analysts in the backend for this processes. Our solution can work 24 x 7 x 365 days with no excuses or leave and eventually gets cheaper with time.

An algorithm is something that solves a problem instead of following a certain set of programmes or actions using a logic. We use something called 'model-based learning' to allow the algorithm to learn, find and build assumptions from datasets. This allows our AI to make better decisions than humans because it can consider multiple factors into account while performing a task. Our algorithms are not programmed to perform a task but is programmed to learn to perform the task in hand. Our algorithm can create an image-based post, write a suitable caption for it, find relevant hashtags and post it on Instagram on a daily basis at the appropriate time based on the ranking factors to grab attention from users/customers around your target market Our algorithm can comment on posts from other users and engage with their content by “reading” the image and captions posted by the user in real-time with the help of 'machine vision' similar to computer vision by facebook and mimic human-like interactions. Our algorithm is designed to interact with a wider audience beyond the reach of your account on a normal scale by building an inbound strategy to reach relevant users in your domain and engaging with them to create awareness of your products and services. Our algorithm can discover your target audience based on their past behaviour, interests and profile information. It can connect with influencers related to your profile and engage with their followers to trigger such inbound activities and continue to improve your engagement rate. Our algorithm can be modified to target users from a particular area based on their geo-location, or a specific domain based on their bio information. Hence, targeting users from your target audience group, specifically. Simply put, It’s not a “bot” like 'tool' provided or marketed by other service providers, which are simply a set of programmes designed to follow a set function over time and repeating the same cycle over and over again to create a spam like functionality.

As explained by Instagram itself, it relies on machine learning to analyse and create a unique feed for its users. Hence, even if a user follows the exact accounts as someone else, their respective feeds will be personalized on the basis of how they interact with those accounts over a period of time. There are three main factors that influence the feed of a user: How much Instagram predicts a user is interested in a post, and with higher ranking for what matters to them, determined by past behaviour on similar content and potentially computer vision analyzing the actual content of the post. Relationship of the user to the person who shared it, and with higher ranking for accounts the user has interacted with a lot in the past, such as by commenting on their posts or being tagged together in photos. How recently the post was shared, with prioritization for timely posts over weeks-old ones. More recent posts will be favored and pushed to the top of the feed, while older posts will show up a little further down. Apart from this, three additional signals influence user interest: How long a user spends on Instagram determines if they are just seeing the best posts during short sessions, or is digging deeper into the catalog, if they spend more time browsing the platform. How often a user opens Instagram also matters, as it will try to show the best posts since their last visit. Instagram also notifies users, if they are all caught up! If the user follows count is high, Instagram will be picking from a wider breadth of authors so that the user might see less of any specific account. Business accounts on Instagram are not immediately at a disadvantage in terms of organic reach.

Instagram algorithm ranks users on the basis of their engagement rate, we typically see a higher engagement rate for profiles which are active, relevant and engaging with the platform on a daily and timely basis. This type of activities may include the following actions: Posting regularly and engaging with similar accounts in your niche on a daily basis Liking and engaging with posts from other users of the platform and those from your community to keep a two way communication channel. Direct Commenting and replying to comments from other users of the platform and following their activity to build more engagement within. Grab the attention of people who regularly comment and like your competitors post and respond to their stories, or interact with any relevant users. Post stories with a call to action button or push events like quiz, poll, etc. Reverting back to users who have sent you a DM as soon as possible. An engagement rate of 1% and 3% is generally good, it is the average we see on an influencer’s profile. 5% or more represents very high engagement. The trick is to maintain a high engagement rate over a prolonged period of time. Therefore, your content strategy should be optimised accordingly. And it is very important for the algorithm to run continuously on your profile without any breaks irrespective of the general marketing action required on the profile. Moreover, the machine learning protocol will suggest better performance of posts and make space for more activities as your profile grows. This is why we typically engage with clients who are new to Instagram over clients with established presence. We strictly avoid profiles spiked with fake followers and engagements, since they have very low engagement rates.

Any content generated via our social media algorithms are available for your review via Instagram Creator Studio or Facebook Business Suite, depending on the subscription. This includes any posts, carousels, videos, stories generated by us and available at least a week in advance, providing you with ample time to make any changes yourself or give us feedback on expectations, wherever necessary. The content calendar can be regenerated at any point to match the requirements, based on your ongoing campaigns. Apart from this we will keep you updated on various metrics and tools that will help you determine and check the quality of your profile.

Continuity is the key to success and the algorithm learns your expectation and requirements over time, reducing its computational efforts and requirement of human resources for its continued progress. If you subscribe to our packages, the algorithm will be able to reduce the user acquisition costs over the time and your monthly expenditure on running the algorithm will be reduced with it. Also, the available data sets will generate context rich and specific content, unique to your brand requirements.

First of all, the algorithm mimics human-like interaction to execute its functions. Also, our engagement-based algorithms runs in afterhours to avoid contradictions with your actions. And we have a dedicated team of engineers who monitor each instance and keep pushing updates to the algorithm, which helps it to perform optimally from time to time. Hence, any such unscrupulous activities can be easily tracked and corrected. Secondly, Instagram algorithm bans account with unusual activity or spam like functions only. It regularly introduces new restrictions and rules to avoid any misuse of the platform. Our algorithm adheres to these changes instantaneously and therefore is rewarded for its conduct and spontaneity to such floating limitations. Lastly, we don't post to instagram directly but use Business Suite, Creator Studio to publish content. And this is an official engagement.

To understand our USP, you need to first understand how social media algorithms of Instagram, Facebook and YouTube actually work. At the core of their programming, they are essentially an algorithm, and you can only beat an algorithm with another one. This is why most of the traditional or typical marketing agencies cannot hack into positive growth metrics on these platforms. Another important factor to consider is costs! Our services get cheaper and more functionalities get added over a period of time if you sustain a long term relationship with us. Again, the advantage of technology is that it keeps performing at optimum efficiency and keeps improving on its own, even on redundant tasks. We promise you organic user growth only! As mentioned above and with the help of the strategies involved you can expect an intake of loyal and engaging followers who are truly committed to your profile over any incentivised campaigns and paid promotions. And this is a win-win situation for you!